[Air-L] Books on social media

[Molly E. Bullock]

Here is one more for the list: 

Rheingold, H. (2012). Net Smart: How to Thrive Online . MIT Press. 55 Hayward Street, Cambridge, MA 02142. 

Best, 
Molly 



Molly Bullock Zielezinski 
Ph.D. Student 
Learning Sciences & Technology Design 
Curriculum Studies & Teacher Education 
School of Education 
Stanford University 

----- Original Message -----

This might be useful to you, a review of some new books: 
"What's so social about social media?" by Melissa Aronczyk: 
http://publicbooks.org/nonfiction/whats-so-social-about-social-media 

Carolyn 


On Tue, Jan 7, 2014 at 9:51 AM, Burcu Bakioglu <bbakiogl at gmail.com> wrote: 

> Thank you so much guys! As usual, I'll compile all of this in a google doc 
> and share with all. I will include Barry's offer as well, since that has a 
> full-package deal: the textbook and the lecture to go with it :-P 
> 
> In the meantime, I'll wait for another day or so to see if any other title 
> would be mentioned on the list. 
> 
> Cheers! 
> 
> BsB 
> 
> 
> On Mon, Jan 6, 2014 at 11:30 PM, P. VIGNESWARA ILAVARASAN < 
> evignesh at gmail.com> wrote: 
> 
> > Dear Burcu: & others: 
> > Few months ago, I have requested in the group to recommend material and 
> > books for a course on social media. I had also promised that I would 
> share 
> > the learnings. Recommendations from the members are really useful. I 
> tried 
> > the course with my MBA students here last term. Looks like the course is 
> > shaping up well. 
> > Following are my suggestions, out of reading and testing: 
> > 1. Blanchard, O. (2012). Social Media ROI: Managing and Measuring Social 
> > Media 
> > Efforts in your Organization. Pearson: New Delhi. (This book is really 
> > good from a practice view) 
> > 2. Flynn, N. (2012). The Social Media Handbook. New Delhi: Wiley India. 
> > (for social media audit in organizations) 
> > 3. Kietzmann, J. H et al., (2011). Social Media? Get 
> > Serious! Understanding the functional building 
> > blocks of social media. Business Horizons, 54, 
> > 241-251 
> > 4. Kaplan, A. M. and Hanlein, M. (2010). Users of the 
> > world, unite! The challenges and opportunities of 
> > social media. Business Horizons, 53, 59-68 
> > 
> > (above articles are great starting points) 
> > 
> > 5. This is a nice piece: 
> > • Piskorski, M. (2011). Social Strategies 
> > that work. Harvard Business Review, 
> > Nov., 117-122. 
> > 
> > All ecommerce text books have a chapter on Social media as well. 
> > 
> > Best of luck! 
> > 
> > Regards, 
> > Vignesh. 
> > 
> > 
> > 
> > W:http://web.iitd.ac.in/~vignes/ 
> > _______________________________________ 
> > P. VIGNESWARA ILAVARASAN, PhD 
> > Dept. of Management Studies 
> > Indian Institute of Technology Delhi 
> > Hauz Khas, New Delhi 110016 India 
> > M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936. 
> > E: vignes at iitd.ac.in W:http://web.iitd.ac.in/~vignes/ 
> > 
> > 
> > On Tue, Jan 7, 2014 at 4:02 AM, Burcu Bakioglu <bbakiogl at gmail.com> 
> wrote: 
> > 
> >> Hi all, 
> >> Looks like I'll be leading an independent study on social media with one 
> >> of 
> >> my students. I have a good amount of books on the topic but I just 
> wanted 
> >> to inquire which ones you know have worked out best in your classes. 
> This 
> >> particular student is also interested in learning about the practical 
> end 
> >> of social media. Kind of like a "best practices" book. Or even the 
> >> industry 
> >> end of social media... Again, have some things that addresses the latter 
> >> question, but want to know which books you would recommend. 
> >> 
> >> Any takers? 
> >> 
> >> Thank you in advance :) 
> >> 
> >> -- 
> >> Thanks, 
> >> 
> >> Burcu S. Bakioglu, Ph.D. 
> >> Postdoctoral Fellow in New Media 
> >> Lawrence University 
> >> 
> >> http://www.palefirer.com 
> >> 
> >> -- "There is nothing more frightening than a clown after midnight." Lon 
> >> Chaney 
> >> _______________________________________________ 
> >> The Air-L at listserv.aoir.org mailing list 
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> >> Join the Association of Internet Researchers: 
> >> http://www.aoir.org/ 
> >> 
> > 
> > 
> 
> 
> -- 
> Thanks, 
> 
> Burcu S. Bakioglu, Ph.D. 
> Postdoctoral Fellow in New Media 
> Lawrence University 
> 
> http://www.palefirer.com 
> 
> -- "There is nothing more frightening than a clown after midnight." Lon 
> Chaney 
> _______________________________________________ 
> The Air-L at listserv.aoir.org mailing list 
> is provided by the Association of Internet Researchers http://aoir.org 
> Subscribe, change options or unsubscribe at: 
> http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org 
> 
> Join the Association of Internet Researchers: 
> http://www.aoir.org/ 
> 
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