[Air-L] Web traffic rankings and numbers

Timothy Graham t.graham1 at uq.edu.au
Tue Sep 2 00:16:44 PDT 2014


I am using alexa.com in my PhD thesis. Recent studies suggest that it is a credible data source - see for example:

Ennew, C., Lockett, A., Blackman, I., & Holland, C. P. (2005). Competition in Internet Retail Markets: The Impact of Links on Web Site Traffic. Long Range Planning, 38(4), 359-372.

Price, A., & Grann, V. R. (2012). Portrayal of complementary and alternative medicine for cancer by top online news sites. Journal of alternative and complementary medicine (New York, N.Y.), 18(5), 487-493.

Reay, I., Beatty, P., Dick, S., & Miller, J. (2013). Privacy policies and national culture on the internet. Information Systems Frontiers, 15(2), 279-292.

Stephen, K. C. (2011). Internet banking and performance. American Journal of Business, 26(1), 12-25.

Hope that helps!

Tim.

Tim Graham
PhD Candidate / Research Assistant
School of Social Science
University of Queensland

-----Original Message-----
From: Air-L [mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Robert Ackland
Sent: Tuesday, 2 September 2014 4:41 PM
To: air-l at listserv.aoir.org
Subject: Re: [Air-L] Web traffic rankings and numbers

It's not clear who is making the claim below, and the evidence for it.  
No information based on the email address.  I hope it is correct.

Lingfei Wu and I use Alexa data here, but we don't look at accuracy of the data, as such:

Wu, L. and R. Ackland (2014), "How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams," /Social Network Analysis and Mining/, 4(1).  Pre-print: http://voson.anu.edu.au/papers/Web_1.0_Fail_23Feb14.pdf

-- 

Dr Robert Ackland
Australian National University
http://voson.anu.edu.au <http://voson.anu.edu.au/>


On 02/09/14 16:14, live wrote:
> Alexa is very reliable.
> It's as authoritative as the Internet Archive.
>
> On Sep 1, 2014, at 10:49 PM, Noha Nagi wrote:
>
>> For me, I found it mentioned in academic articles. It's probably reliable.
>>
>>
>> On Tue, Sep 2, 2014 at 2:52 AM, Jarosław 
>> Kopeć<jaroslaw.kopec at gmail.com>
>> wrote:
>>
>>> Hi,
>>>
>>> This is my first e-mail. It's great that there is such a list. I 
>>> will probably using it extensively in next couple of months ;)
>>>
>>> My question relating alexa.com is -- how reliable is this? Anyone 
>>> used it in a scientific paper as an authoritative source?
>>>
>>> 2014-09-01 23:59 GMT+02:00 Noha Nagi<noha.a.nagi at gmail.com>:
>>>> Try http://www.alexa.com/
>>>>
>>>>
>>>> On Mon, Sep 1, 2014 at 5:36 PM, Anthony Nadler<amnadler at gmail.com>
>>> wrote:
>>>>> I'm wondering where other researchers go to find measures of 
>>>>> particular websites' traffic as well as web traffic rankings for 
>>>>> certain categories (i.e. news, etc)?  Any sites that keep good 
>>>>> historical records of this data?
>>>>>
>>>>> I'm also wondering if anyone knows of an article or other source 
>>>>> that offers a good overview for thinking about the complexities of 
>>>>> measuring
>>> and
>>>>> ranking web traffic and speaks to the pros and cons of different 
>>>>> techniques?  I'm writing about from a humanistic background with a
>>> desire
>>>>> to touch upon rankings data in a considered way.
>>>>>
>>>>> --
>>>>> Anthony Nadler
>>>>> Assistant Professor of Media and Communication Studies Ursinus 
>>>>> College _______________________________________________
>>>>> The Air-L at listserv.aoir.org mailing list is provided by the 
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>>>>>
>>>>
>>>>
>>>> --
>>>> *Noha A.Nagi*
>>>> _______________________________________________
>>>> The Air-L at listserv.aoir.org mailing list is provided by the 
>>>> Association of Internet Researchers http://aoir.org Subscribe, 
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>>>
>>>
>>> --
>>> Jarosław Kopeć
>>> http://surfing.wymiarywiedzy.pl
>>>
>>
>>
>> --
>> *Noha A.Nagi*
>> _______________________________________________
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