[Air-L] Social media marketing textbook recommendations?

[David Brake]

Dear AoIR-ers,

I will be teaching a course on social media which will include its use to promote commercial organizations and products (with a critical but also a “how to” element). There must be dozens of textbooks on this subject out now or on their way - I have located Sage’s Social Media Marketing Second Edition (2015) by Tracy L. Tuten and Michael R. Solomon just through a quick Google search - but I was wondering if the wise minds on this list could suggest what they think of it and what they consider the best titles. I’ m looking for something suitable for upper year undergraduates and up to date but also based on sound theoretical and empirical work (not just business ‘guru’ prognostications) and from a communications studies perspective if possible rather than a “pure” marketing one. Additionally if anyone knows of a decent syllabus about this and was willing to share it I would be interested as well. I know that "Hootsuite U” offers some of this but again I would like to provide something with more academic heft if possible.

Thanks in advance for any help you can give and I will endeavour to feed back a summary to the list…

Regards,

David

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Dr David Brake, Researcher and Educator http://davidbrake.org/, @drbrake
Author of "Sharing Our Lives Online: Risks and Exposure in Social Media” https://www.facebook.com/sharingourlivesonline