[Air-L] Social media marketing textbook recommendations?

[cristina Miguel]

Hi David, 
Here you are some references from media perspectives: 
Jenkins, H., Ford, S., & Green, J.(2013). Spreadable media: Creating value and meaning in anetworked culture. NYU Press.


Kamerer, D (2012). ‘Disclosing materialconnections online: Legal an ethical issues’ in Heider, D., Massanari, A.,Brinkman, A., Jones, C., & Skipper, R. B. (Eds) Digital ethics: research& practice. Digital formations. 

Kent, M (2010). ‘Directions inSocial Media for Professionals and Scholars’ in Heath, R TheSage Handbook of Public Relations, Sage.

 Macnamara, J (2013) The 21st CenturyMedia (R)Evolution: Emergent Communication Practices (secondedition) Peter Lang.

 Phillips, D and Young, P (2009) OnlinePublic Relations: A practical guide to developing an online strategy in theworld of social media (second edition) Kogan Page.


 
Standage, T (2013) Writing on theWall: Social Media, the first 2,000 years, Bloomsbury.


Best wishes, 
                
Cristina Miguel
PhD Candidate
School of Media and Communication
University of Leeds
Clothworkers Building North
Leeds LS2 9JT

E  cscm at leeds.ac.uk
W http://ics.leeds.ac.uk/people/cristina-miguel-martos/ 
  


     El Lunes 3 de agosto de 2015 19:22, David Brake <davidbrake at gmail.com> escribió:
   

 Dear AoIR-ers,

I will be teaching a course on social media which will include its use to promote commercial organizations and products (with a critical but also a “how to” element). There must be dozens of textbooks on this subject out now or on their way - I have located Sage’s Social Media Marketing Second Edition (2015) by Tracy L. Tuten and Michael R. Solomon just through a quick Google search - but I was wondering if the wise minds on this list could suggest what they think of it and what they consider the best titles. I’ m looking for something suitable for upper year undergraduates and up to date but also based on sound theoretical and empirical work (not just business ‘guru’ prognostications) and from a communications studies perspective if possible rather than a “pure” marketing one. Additionally if anyone knows of a decent syllabus about this and was willing to share it I would be interested as well. I know that "Hootsuite U” offers some of this but again I would like to provide something with more academic heft if possible.

Thanks in advance for any help you can give and I will endeavour to feed back a summary to the list…

Regards,

David

--
Dr David Brake, Researcher and Educator http://davidbrake.org/, @drbrake
Author of "Sharing Our Lives Online: Risks and Exposure in Social Media” https://www.facebook.com/sharingourlivesonline

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