[Air-L] Social media marketing textbook recommendations?
Katrin Tiidenberg
katrin.tiidenberg at gmail.com
Mon Aug 3 23:04:15 PDT 2015
Hi David,
I used the Tuten and Solomon book and it is clear, well put together and - compared to many marketing texts - not simplistic in its assumptions about social media. I only assigned two chapters to students (the course was about a bunch of stuff, not just marketing), but hey loved it, many said they’d go and buy the book.
best,
Kat Tiidenberg
> On Aug 4, 2015, at 12:01 AM, air-l-request at listserv.aoir.org wrote:
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> Today's Topics:
>
> 1. Faculty Position in Information and Library Science, Indiana
> University Bloomington (Hara, Noriko)
> 2. Internet Law: Cases and Problems (Grimmelmann, James)
> 3. Social media marketing textbook recommendations? (David Brake)
> 4. IACAP 2016 at University of Ferrara, Italy - 1st Call for
> papers (Mariarosaria Taddeo)
> 5. Re: Social media marketing textbook recommendations?
> (cristina Miguel)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Mon, 3 Aug 2015 15:25:08 +0000
> From: "Hara, Noriko" <nhara at indiana.edu>
> To: "air-l at listserv.aoir.org" <air-l at listserv.aoir.org>
> Subject: [Air-L] Faculty Position in Information and Library Science,
> Indiana University Bloomington
> Message-ID: <2B9CEE14-6E53-4812-841E-11B4B8A00DF7 at indiana.edu>
> Content-Type: text/plain; charset="Windows-1252"
>
> Title: Asst/ Assoc/ Full Professor
> Department: Information and Library Science
> Expected start date: 08/01/2016
>
> Position summary:
> The School of Informatics and Computing at Indiana University, Bloomington, invites applications for a position beginning in Fall 2016 in the Department of Information and Library Science (all subareas solicited with preference for data curation, CSCW, digital libraries, information policy, digital youth, documentation, metadata, and the social web). This position is open at all levels (assistant, associate, or full professor). Duties include teaching, research, and service.
>
> The Department of Information and Library Science (ILS), formerly the School of Library and Information Science, has a long, successful history, having graduated over 8,000 students since it opened its doors in 1946. U.S. News & World Report ranked the Bloomington Information and Library Science program eighth nationally in its most recent rankings. The School of Informatics and Computing is the first of its kind and among the largest in the country, with unsurpassed breadth. Its mission is to excel and lead in education, research, and outreach spanning and integrating computing and information technologies. In addition to ILS, the School includes the Department of Computer Science and Informatics and has a total of more than 100 faculty, 900 graduate students, and 1,500 undergraduate majors on the Bloomington campus. Faculty research areas in ILS include bibliometrics; big data; computer-mediated communication; data science; data curation; digital libraries; information org
> anization, retrieval, and visualization; human computer interaction; science studies; semantic web; social informatics; CSCW; text mining; web science; and more. Graduate degrees offered in the School include Master?s degrees in Information Science, Library Science, Bioinformatics, Computer Science, Data Science, Human Computer Interaction Design, and Security Informatics, and Ph.D. degrees in Computer Science, Informatics, and Information Science. The School is also known for its strong undergraduate programs.
>
> Indiana University Bloomington is a major public research university with over 2,000 faculty and over 45,000 students. The beautiful campus hosts 110 research centers and institutes, as well as a wide array of distinguished academic departments and schools. IU is renowned for its high-performance computing and networking facilities, top-ranked music school, and performing and fine arts. Located in the wooded rolling hills of southern Indiana, Bloomington is a culturally thriving college town with a moderate cost of living and the amenities for an active lifestyle.
>
> Basic qualifications: Applicants should have an established record (for senior level) or demonstrable potential for excellence (for junior level) in research and teaching, and a Ph.D. in Information Science or a related field or (for junior level) expected before 8/2016.
>
> Interested candidates should submit their application at:
> https://indiana.peopleadmin.com/hr/postings/1658
>
> Application should include curriculum vitae, statements of research and teaching, and names of three references (junior level), or six references (senior level).
>
> Questions regarding the position or application process can be directed to: Prof. Noriko Hara, nhara at indiana.edu<mailto:nhara at indiana.edu> or to Faculty Search, Department of Information and Library Science, School of Informatics and Computing, Herman B. Wells Library LI011, Bloomington, IN 47408.
>
> For full consideration, completed applications must be received by December 1st, 2015.
> Informal and confidential inquiries may be sent to the ILS Chair, Pnina Fichman, (fichman at indiana.edu<mailto:fichman at indiana.edu>) or to members of the search committee: Noriko Hara (nhara at indiana.edu<mailto:nhara at indiana.edu>), Stasa Milojevic (smilojev at indiana.edu<mailto:smilojev at indiana.edu>, Howard Rosenbaum (hrosenba at indiana.edu<mailto:hrosenba at indiana.edu>), John Walsh (jawalsh at indiana.edu<mailto:jawalsh at indiana.edu>).
>
> Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation or identity, national origin, disability status or protected veteran status. IU Bloomington is vitally interested in the needs of Dual Career couples.
>
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Noriko Hara, Ph.D.
> Associate Professor
> Department of Information & Library Science
> School of Informatics & Computing | Indiana University
> http://norikohara.org
>
>
>
> ------------------------------
>
> Message: 2
> Date: Mon, 3 Aug 2015 17:12:27 +0000
> From: "Grimmelmann, James" <jgrimmelmann at law.umaryland.edu>
> To: "air-l at listserv.aoir.org" <air-l at listserv.aoir.org>
> Subject: [Air-L] Internet Law: Cases and Problems
> Message-ID: <390E23C5-F869-4F00-9B18-D8ABA07238EC at law.umaryland.edu>
> Content-Type: text/plain; charset="us-ascii"
>
> Dear all,
>
> The new (5th) annual edition of my book, Internet Law: Cases and Problems, is now available. It covers the core topics of the subject -- jurisdiction, free speech, privacy, online contracts, computer crimes, trademarks, domain names, virtual property, copyright, patents, antitrust, and network neutrality -- and features extensive questions and problems to prompt discussion. The new edition has been updated to include recent developments such as the FCC's network neutrality order, cyberbullying laws, and the USA FREEDOM Act. While the book was written primarily for law students (so it uses the law-school casebook format of excerpts from judicial opinions and other primary legal materials), it has been successfully adopted for a number of undergraduate courses. The extensive teacher's manual contains suggestions for using it with non-law students and I would be happy to discuss the details off-list with anyone who might be interested in assigning it.
>
> The book itself is available as a DRM-free PDF download from Semaphore Press at http://semaphorepress.com/InternetLaw_overview.html. The book is pay-what-you-want with a suggested price of $30. Students who have downloaded a copy are welcome to put it on tablets or other devices, print out as much or as little as they need, or redownload it as needed. Instructors considering the book are also welcome to download it for free (use the "freeride" button at the bottom right of the payment page) and should email me off-list for a copy of the teacher's manual. If you would like to use portions of the book (e.g. for a few sessions of a course on social impacts of the Internet), we suggest $1 per student per class session, and we are happy to discuss other arrangements if any of this would be infeasible for you or your students. The book also comes in a print-on-demand version available through Amazon at http://www.amazon.com/Internet-Law-Problems-James-Grimmelmann/dp/1943689008/.
>
> Please don't hesitate to get in touch with any questions or suggestions.
>
> best wishes,
> James
>
> -------------------------------------------------------
> James Grimmelmann jgrimmelmann at law.umaryland.edu
> Professor of Law http://james.grimmelmann.net
> University of Maryland Francis King Carey School of Law
>
>
>
> ------------------------------
>
> Message: 3
> Date: Mon, 3 Aug 2015 11:21:55 -0400
> From: David Brake <davidbrake at gmail.com>
> To: AoIR mailing list <air-l at listserv.aoir.org>
> Subject: [Air-L] Social media marketing textbook recommendations?
> Message-ID: <11278261-234E-4F9C-ADE7-6C05F2E406C2 at gmail.com>
> Content-Type: text/plain; charset=windows-1252
>
> Dear AoIR-ers,
>
> I will be teaching a course on social media which will include its use to promote commercial organizations and products (with a critical but also a ?how to? element). There must be dozens of textbooks on this subject out now or on their way - I have located Sage?s Social Media Marketing Second Edition (2015) by Tracy L. Tuten and Michael R. Solomon just through a quick Google search - but I was wondering if the wise minds on this list could suggest what they think of it and what they consider the best titles. I? m looking for something suitable for upper year undergraduates and up to date but also based on sound theoretical and empirical work (not just business ?guru? prognostications) and from a communications studies perspective if possible rather than a ?pure? marketing one. Additionally if anyone knows of a decent syllabus about this and was willing to share it I would be interested as well. I know that "Hootsuite U? offers some of this but again I would like to provide s
> omething with more academic heft if possible.
>
> Thanks in advance for any help you can give and I will endeavour to feed back a summary to the list?
>
> Regards,
>
> David
>
> --
> Dr David Brake, Researcher and Educator http://davidbrake.org/, @drbrake
> Author of "Sharing Our Lives Online: Risks and Exposure in Social Media? https://www.facebook.com/sharingourlivesonline
>
>
>
> ------------------------------
>
> Message: 4
> Date: Mon, 3 Aug 2015 21:37:07 +0100
> From: Mariarosaria Taddeo <mariarosariataddeo at gmail.com>
> To: air-l at listserv.aoir.org
> Subject: [Air-L] IACAP 2016 at University of Ferrara, Italy - 1st Call
> for papers
> Message-ID: <3007A6DD-400F-4416-A508-C32EAF277B17 at gmail.com>
> Content-Type: text/plain; charset=utf-8
>
> Dear Colleagues,
>
> Apologies for cross-posting. I am really pleased to announce that submissions for IACAP 2016 are now open.
>
> Please, see below for the call for papers and call for symposia as well as for the relevant timeline.
>
> Further information and updates on the conference will be posted on IACAP website http://www.iacap.org/iacap-2016/ <http://www.iacap.org/iacap-2016/> during the following months.
>
> I really hope you will all consider submitting a paper (or a symposium proposal) and attending the 2016 meeting.
>
> Best regards,
> Mariarosaria
> --
> Dr. Mariarosaria Taddeo
> Oxford Internet Institute, University of Oxford
> President, International Association for Computing and Philosophy
> Associate Editor for Ethics, Policy & Technology - Philosophy & Technology, Springer
> http://www.oii.ox.ac.uk/people/taddeo/ <http://www.oii.ox.ac.uk/people/taddeo/>
> http://rosariataddeo.net <http://rosariataddeo.net/>
>
> International Association for Computing and Philosophy - Annual Meeting
>
>
>
> June 14-17, 2016 University of Ferrara, Italy
>
>
> The International Association for Computing and Philosophy (IACAP) [http://www.iacap.org/] <> is delighted to announce that submissions are now being accepted for its 2016 annual meeting [http://www.iacap.org/iacap-2016 <http://www.iacap.org/iacap-2016>], to be held on June 14-17 at the University of Ferrara, Italy [http://www.unife.it/international] [https://en.wikipedia.org/wiki/Ferrara <http://www.unife.it/international]%20[https://en.wikipedia.org/wiki/Ferrara>]. The meeting will be hosted by Professor Marcello D?Agostino [http://docente.unife.it/dgm <http://docente.unife.it/dgm>] and Professor Marcello D?Alfonso [http://docente.unife.it/dlfmtv/ <http://docente.unife.it/dlfmtv/>].
>
> IACAP has a long-lasting tradition of promoting philosophical dialogue and interdisciplinary research on all aspects of the computational and informational turn. This puts it in a privileged position, as IACAP?s members have contributed shaping the philosophical and ethical debate about computing, information technologies, and artificial intelligence. The 2016 annual meeting will keep this tradition and will gather philosophers, ethicists, roboticists, and computer scientists interested in the following topics:
>
>
> Artificial Intelligence
> Artificial Life
> Automated Warfare
> Cognitive Science, Computation & Cognition
> Computational Modeling in Science and Social Science
> Computer-Mediated Communication
> Ethical Problems and Societal Impact of Computation and Information
> History of Computing
> Information Culture and Society
> Metaphysics of Computing
> Philosophy of Information
> Philosophy of Information Technology
> Robotics
> Virtual Reality
>
> ... and related issues
>
> The meeting will have a main track focusing on topics at the core of IACAP members? interests. Symposia will also be organized and run by members, or groups of members, to focus on more specific topics.
>
> We invite submissions of papers (between 3000 and 6000 words) as well as submissions of proposals for symposia. A selection of the papers presented during the meeting will be included (after peer review) in a volume planned for the ?Philosophical Library Studies? (Springer).
>
> Important dates
>
> Papers
>
> Submission: January 11, 2016
>
> Notification of acceptance: February 25, 2016
>
> Submissions should be sent using the following link:
>
> https://easychair.org/conferences/?conf=iacap2016 <https://easychair.org/conferences/?conf=iacap2016>
> Symposia
>
> Submission: January 11, 2016
>
> Notification of acceptance: 2 February 2016
>
> Submissions should be sent using the following link:
>
> https://easychair.org/conferences/?conf=iacap2016 <https://easychair.org/conferences/?conf=iacap2016>
> Proposal for symposia should indicate:
>
>
> the title of the proposed symposium;
> a description of the topic and of its relevance for the IACAP membership;
> a list the participants (indicating those who have confirmed their participation);
> the number of hours required.
>
>
>
> ------------------------------
>
> Message: 5
> Date: Mon, 3 Aug 2015 20:59:03 +0000 (UTC)
> From: cristina Miguel <kristinakreativa at yahoo.es>
> To: David Brake <davidbrake at gmail.com>, AoIR mailing list
> <air-l at listserv.aoir.org>
> Subject: Re: [Air-L] Social media marketing textbook recommendations?
> Message-ID:
> <2107688247.42774.1438635543421.JavaMail.yahoo at mail.yahoo.com>
> Content-Type: text/plain; charset=UTF-8
>
> Hi David,?
> Here you are some references from media perspectives:?
> Jenkins, H., Ford, S., & Green, J.(2013).?Spreadable media: Creating value and meaning in anetworked culture.?NYU Press.
>
>
> Kamerer, D (2012).??Disclosing materialconnections online: Legal an ethical issues??in Heider, D., Massanari, A.,Brinkman, A., Jones, C., & Skipper, R. B. (Eds) Digital ethics: research& practice.?Digital formations.?
>
> Kent, M (2010).??Directions?inSocial Media for Professionals and Scholars??in Heath, R?TheSage Handbook of Public Relations, Sage.
>
> ?Macnamara, J (2013)?The 21st?CenturyMedia (R)Evolution: Emergent Communication Practices?(secondedition) Peter Lang.
>
> ?Phillips, D and Young, P (2009)?OnlinePublic Relations: A practical guide to developing an online strategy in theworld of social media?(second edition) Kogan Page.
>
>
> ?
> Standage, T (2013) Writing on theWall: Social Media, the first 2,000 years, Bloomsbury.
>
>
> Best wishes,?
> ? ? ? ? ? ? ? ??
> Cristina Miguel
> PhD Candidate
> School of Media and Communication
> University of Leeds
> Clothworkers Building North
> Leeds LS2 9JT
>
> E? cscm at leeds.ac.uk
> W http://ics.leeds.ac.uk/people/cristina-miguel-martos/?
> ?
>
>
> El Lunes 3 de agosto de 2015 19:22, David Brake <davidbrake at gmail.com> escribi?:
>
>
> Dear AoIR-ers,
>
> I will be teaching a course on social media which will include its use to promote commercial organizations and products (with a critical but also a ?how to? element). There must be dozens of textbooks on this subject out now or on their way - I have located Sage?s Social Media Marketing Second Edition (2015) by Tracy L. Tuten and Michael R. Solomon just through a quick Google search - but I was wondering if the wise minds on this list could suggest what they think of it and what they consider the best titles. I? m looking for something suitable for upper year undergraduates and up to date but also based on sound theoretical and empirical work (not just business ?guru? prognostications) and from a communications studies perspective if possible rather than a ?pure? marketing one. Additionally if anyone knows of a decent syllabus about this and was willing to share it I would be interested as well. I know that "Hootsuite U? offers some of this but again I would like to provide s
> omething with more academic heft if possible.
>
> Thanks in advance for any help you can give and I will endeavour to feed back a summary to the list?
>
> Regards,
>
> David
>
> --
> Dr David Brake, Researcher and Educator http://davidbrake.org/, @drbrake
> Author of "Sharing Our Lives Online: Risks and Exposure in Social Media? https://www.facebook.com/sharingourlivesonline
>
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