[Air-L] Literature on digital comm professionals?

[Luis Hestres]

Can anyone recommend a few must-read articles/books on digital communication professionals? I'm thinking about people like social media managers, copywriters, PR/outreach/communication strategists, designers, etc. Even more software development-oriented professions would be useful. Thanks (and apologies if you already saw this on the FB group).


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Luis E. Hestres, Ph.D.

Assistant Professor

Department of Communication

The University of Texas at San Antonio

One UTSA Circle

San Antonio, TX 78249-0732

luis.hestres at utsa.edu<mailto:luis.hestres at utsa.edu>

http://www.luishestres.com<http://www.luishestres.com/>