[Air-L] Online Reviewing as Unpaid Labor

[Sara MacLean]

Scott and Orlikowski (2012) look at rating systems in Trip Advisor (although only slightly linked to unpaid labor) in "Reconfiguring relations of accountability: Materialization of social media in the travel sector"

Abstract
Expanding use of Web 2.0 technologies has generated complex information dynamics that are propelling organizations in unexpected directions, redrawing boundaries and shifting relationships. Using research on user-generated content, we examine online rating and ranking mechanisms and analyze how their performance reconfigures relations of accountability. Our specific interest is in the use of so-called “social media” such as TripAdvisor, where participant reviews are used to rank the popularity of services provided by the travel sector. Although ranking mechanisms are not new, they become “power-charged”—to use Donna Haraway’s term—when enacted through Web 2.0 technologies. As such, they perform a substantial redistribution of accountability. We draw on data from an on-going field study of small businesses in a remote geographical area for whom TripAdvisor has changed ‘the rules of the game,’ and we explore the moral and strategic implication of this transformation.

http://www.sciencedirect.com/science/article/pii/S0361368211001139 

Kind Regards,

Sara

Kind Regards,

Sara
________________________________________
From: Air-L <air-l-bounces at listserv.aoir.org> on behalf of Elizabeth Anne Watkins <writetowatkins at gmail.com>
Sent: 10 November 2015 19:08
To: Burrough, Christine
Cc: air-l at listserv.aoir.org
Subject: Re: [Air-L] Online Reviewing as Unpaid Labor

This 2014 conference on Digital Labor at the New School might also be of
value: http://digitallabor.org/schedule

On Tue, Nov 10, 2015 at 2:03 PM, Burrough, Christine <xtine at utdallas.edu>
wrote:

> You will probably find something on this in Scholtz's Digital Labor
> anthology, as well as helpful supportive material. Scholars often talk
> about immaterial labor at the outset (Lazzarto) and then specify types of
> contributions.
>
> Best,
> xtine
>
> > On Nov 10, 2015, at 11:15 AM, Gallagher, John <johng at illinois.edu>
> wrote:
> >
> > Hi everyone,
> >
> > I’m currently looking for resource about online reviewing as unpaid
> labor/value creation (in particular Amazon reviews, but online reviewing
> generally would work). Would anyone happen to know of articles that focus
> specifically on this topic?
> >
> > Sincerely,
> > John
> >
> > John R. Gallagher, PhD
> > Visiting Assistant Professor
> > English Department
> > University of Illinois, Urbana-Champaign
> > johng at illinois.edu<mailto:johng at illinois.edu>
> >
> >
> >
> > _______________________________________________
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