[Air-L] New Book: Creating Value with Social Media Analytics

[Gohar F. Khan]

 My new book may be of interest to some members (sorry for cross-postings).

Kindle edition:
https://www.amazon.com/Creating-Value-Social-Media-Analytics-ebook/
Paperback:
https://www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979
Companion site: https://analytics-book.com/


*Preface*
Often termed as the ‘new gold,’ the vast amount of social media data can be
employed to identify which customer behavior and actions create more value.
Nevertheless, many brands find it extremely hard to define what the value
of social media is and how to capture and create value with social media
data.
In Creating Value with Social Media Analytics, we draw on developments in
social media analytics theories and tools to develop a comprehensive social
media value creation framework that allows readers to define, align,
capture, and sustain value through social media data. The book offers
concepts, strategies, tools, tutorials, and case studies that brands need
to align, extract, and analyze a variety of social media data, including
text, actions, networks, multimedia, apps, hyperlinks, search engines, and
location data. By the end of this book, the readers will have mastered the
theories, concepts, strategies, techniques, and tools necessary to extract
business value from big social media that help increase brand loyalty,
generate leads, drive traffic, and ultimately make sound business
decisions. Here is how the book is organized.

Chapter 1: Creating Value with Social Media Analytics
Chapter 2: Understanding Social Media
Chapter 3: Understanding Social Media Analytics
Chapter 4: Analytics-Business Alignment
Chapter 5: Capturing Value with Network Analytics
Chapter 6: Capturing Value with Text Analytics
Chapter 7: Capturing Value with Actions Analytics
Chapter 8: Capturing Value with Search Engine Analytics
Chapter 9: Capturing Value with Location Analytics
Chapter 10: Capturing Value with Hyperlinks Analytics
Chapter 11: Capturing Value with Mobile Analytics
Chapter 12: Capturing Value with Multimedia Analytics
Chapter 13: Social Media Analytics Capabilities
Chapter 14: Social Media Security, Privacy, & Ethics

*Praises for the book*
“Gohar F. Khan has a flair for simplifying the complexity of social media
analytics. Creating Value with Social Media Analytics is a beautifully
delineated roadmap to creating and capturing business value through social
media. It provides the theories, tools, and creates a roadmap to leveraging
social media data for business intelligence purposes. Real world analytics
cases and tutorials combined with a comprehensive companion site make this
an excellent textbook for both graduate and undergraduate students.”
—Robin Saunders, Director of the Communications and Information Management
Graduate Programs, Bay Path University.

“Creating Value with Social Media Analytics offers a comprehensive
framework to define, align, capture, and sustain business value through
social media data. The book is theoretically grounded and practical, making
it an excellent resource for social media analytics courses.”
—Haya Ajjan, Director & Associate Professor, Elon Center for Organizational
Analytics, Elon University.

“Gohar Khan is a pioneer in the emerging domain of social media analytics.
This latest text is a must-read for business leaders, managers, and
academicians, as it provides a clear and concise understanding of business
value creation through social media data from a social lens.”
—Laeeq Khan, Director, Social Media Analytics Research Team, Ohio
University.

“Whether you are coming from a business, research, science or art
background, Creating Value with Social Media Analytics is a brilliant
induction resource for those entering the social media analytics industry.
The insightful case studies and carefully crafted tutorials are the perfect
supplements to help digest the key concepts introduced in each chapter.”
—Jared Wong, Social Media Data Analyst, Digivizer

“Creating Value with Social Media Analytics is one of the most
comprehensive books on social media analytics that I have come across
recently.”
—Bobby Swar, Assistant Professor, Concordia University of Edmonton, Canada.

Thank you,
Khan

-- 


*Khan,  Gohar PhD **/ **Senior Lecturer Digital Business /* *Undergraduate
and Graduate Convenor for Digital Business*

*Waikato Management School  **/**  University of Waikato*
 *Private Bag 3105*  */*  *Hamilton 3240*

*Ph: + 64 7 838 4233 **/*  *gohar.khan at waikato.ac.nz
<gohar.khan at waikato.ac.nz> **/ *Office: MSB.2.32D  */*  Web:
gfkhan.wordpress.com
heck out my book on social media analytics <http://7layersanalytics.com/>
and digital marketing analytics
<https://www.routledge.com/Digital-Analytics-for-Marketing/Sponder-Khan/p/book/9781138190689>
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Social Identities: || Blog <http://gfkhan.wordpress.com/> || Twitter
<https://twitter.com/gfkhan> || LinkedIn
<https://www.linkedin.com/pub/gohar-feroz-khan/7/62b/42> || Research Centre
<http://centreforsocialtech.com/>||