[Air-L] New Book: Creating Value with Social Media Analytics

Thu Apr 26 01:27:17 PDT 2018

Dear all,

This is the last call for the 10th Social Informatics conference. This year
it will be held at Higher School of Economics, St.Petersburg, on September
25-28, 2018, and will be organized by the Laboratory for Internet Studies.
We invite social and computer scientists to present original research work
on studying the interplay between socially-centric platforms and social
phenomena.

As usual, conference proceedings will be published in Lecture Notes for
Computer Science Springer series. What is *NEW* is that up to ten best
papers will be published in the Journal of Web Science, either in addition
to proceedings or instead of them. We are also featuring two great
workshops on multiplex social networks and on practical topic modeling.

Don’t miss the deadline: May 9, 23:59:59 (Hawaii Time)

CONTACT

socinfo2018 at gmail.com <mailto: socinfo2018 at gmail.com>

Full details at https://socinfo2018.hse.ru

Olessia Koltsova
Director, Laboratory for Internet Studies
National Research University Higher School of Economics
room 216, 55/2 Sedova St.,
190008, St.Petersburg, Russia
Phone: +7 (812) 560-00-55
www.linis.hse.ru
E-mail: ekoltsova at hse.ru
http://www.hse.ru/en/org/persons/202747

On Thu, Apr 26, 2018 at 2:46 AM, Gohar F. Khan <gohar.feroz at gmail.com>
wrote:

>  My new book may be of interest to some members (sorry for cross-postings).
>
> Kindle edition:
> https://www.amazon.com/Creating-Value-Social-Media-Analytics-ebook/
> Paperback:
> https://www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979
> Companion site: https://analytics-book.com/
>
>
> *Preface*
> Often termed as the ‘new gold,’ the vast amount of social media data can be
> employed to identify which customer behavior and actions create more value.
> Nevertheless, many brands find it extremely hard to define what the value
> of social media is and how to capture and create value with social media
> data.
> In Creating Value with Social Media Analytics, we draw on developments in
> social media analytics theories and tools to develop a comprehensive social
> media value creation framework that allows readers to define, align,
> capture, and sustain value through social media data. The book offers
> concepts, strategies, tools, tutorials, and case studies that brands need
> to align, extract, and analyze a variety of social media data, including
> text, actions, networks, multimedia, apps, hyperlinks, search engines, and
> location data. By the end of this book, the readers will have mastered the
> theories, concepts, strategies, techniques, and tools necessary to extract
> business value from big social media that help increase brand loyalty,
> generate leads, drive traffic, and ultimately make sound business
> decisions. Here is how the book is organized.
>
> Chapter 1: Creating Value with Social Media Analytics
> Chapter 2: Understanding Social Media
> Chapter 3: Understanding Social Media Analytics
> Chapter 4: Analytics-Business Alignment
> Chapter 5: Capturing Value with Network Analytics
> Chapter 6: Capturing Value with Text Analytics
> Chapter 7: Capturing Value with Actions Analytics
> Chapter 8: Capturing Value with Search Engine Analytics
> Chapter 9: Capturing Value with Location Analytics
> Chapter 10: Capturing Value with Hyperlinks Analytics
> Chapter 11: Capturing Value with Mobile Analytics
> Chapter 12: Capturing Value with Multimedia Analytics
> Chapter 13: Social Media Analytics Capabilities
> Chapter 14: Social Media Security, Privacy, & Ethics
>
> *Praises for the book*
> “Gohar F. Khan has a flair for simplifying the complexity of social media
> analytics. Creating Value with Social Media Analytics is a beautifully
> delineated roadmap to creating and capturing business value through social
> media. It provides the theories, tools, and creates a roadmap to leveraging
> social media data for business intelligence purposes. Real world analytics
> cases and tutorials combined with a comprehensive companion site make this
> an excellent textbook for both graduate and undergraduate students.”
> —Robin Saunders, Director of the Communications and Information Management
> Graduate Programs, Bay Path University.
>
> “Creating Value with Social Media Analytics offers a comprehensive
> framework to define, align, capture, and sustain business value through
> social media data. The book is theoretically grounded and practical, making
> it an excellent resource for social media analytics courses.”
> —Haya Ajjan, Director & Associate Professor, Elon Center for Organizational
> Analytics, Elon University.
>
> “Gohar Khan is a pioneer in the emerging domain of social media analytics.
> This latest text is a must-read for business leaders, managers, and
> academicians, as it provides a clear and concise understanding of business
> value creation through social media data from a social lens.”
> —Laeeq Khan, Director, Social Media Analytics Research Team, Ohio
> University.
>
> “Whether you are coming from a business, research, science or art
> background, Creating Value with Social Media Analytics is a brilliant
> induction resource for those entering the social media analytics industry.
> The insightful case studies and carefully crafted tutorials are the perfect
> supplements to help digest the key concepts introduced in each chapter.”
> —Jared Wong, Social Media Data Analyst, Digivizer
>
> “Creating Value with Social Media Analytics is one of the most
> comprehensive books on social media analytics that I have come across
> recently.”
> —Bobby Swar, Assistant Professor, Concordia University of Edmonton, Canada.
>
> Thank you,
> Khan
>
> --
>
>
> *Khan,  Gohar PhD **/ **Senior Lecturer Digital Business /* *Undergraduate
> and Graduate Convenor for Digital Business*
>
> *Waikato Management School  **/**  University of Waikato*
>  *Private Bag 3105*  */*  *Hamilton 3240*
>
> *Ph: + 64 7 838 4233 **/*  *gohar.khan at waikato.ac.nz
> <gohar.khan at waikato.ac.nz> **/ *Office: MSB.2.32D  */*  Web:
> gfkhan.wordpress.com
> heck out my book on social media analytics <http://7layersanalytics.com/>
> and digital marketing analytics
> <https://www.routledge.com/Digital-Analytics-for-
> Marketing/Sponder-Khan/p/book/9781138190689>
> -----------
> Social Identities: || Blog <http://gfkhan.wordpress.com/> || Twitter
> <https://twitter.com/gfkhan> || LinkedIn
> <https://www.linkedin.com/pub/gohar-feroz-khan/7/62b/42> || Research
> Centre
> <http://centreforsocialtech.com/>||
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