[Air-L] Foundational definition of 'media' in the context of transmedia journalism

[Natalie Rock]

Hi Colleagues
I'm working on a project on transmedia journalism and looking for a basic, industry-accepted (if there is such a thing) of the term 'media' (also: media platform, media form, media channel).

It seems that there is a ton of conceptual work on the term 'transmedia', but these seem to assume that the meaning of the word 'media' is understood and accepted.

Can anyone guide me to a basic conceptual paper in the transmedia context?

Thanks in advance!


Dr. Natalie Rock (née Sappleton) M.A. (Hons.), MRes, PGCERT, Ph.D, Academic MCIPD, FIOEE
Senior Lecturer
Room 5.38
Department of Management
MMU Business School
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