[Air-L] Journal of Business Research--Special Issue on Mobile Applications

[John Dinsmore]

*Call for Papers — Journal of Business Research — Special Issue on Mobile
Applications*

Special issue editors

John Dinsmore, Kunal Swani, Kendall Goodrich, Umut Konus

Software applications on mobile devices—or “mobile apps”—are a significant
and growing force in each element of the marketing mix. Consider that in
the United States:

   - 77% of all adults own a smartphone (Pew, 2018)
   - Time-spent in mobile apps grew 69% from 2016 to 2017
   - Adults now spend more than five hours per day on their mobile devices
   (Flurry, 2017)
   - 87% of mobile time spent is in applications. (App Annie, 2016)

Worldwide, mobile applications are projected to have 284 billion downloads
and $100 billion in revenues in 2020 (App Annie, 2016). Despite the
ubiquity of mobile devices and applications, and despite the tremendous
impact of mobile apps on the economy, very little is understood about this
unique consumption context.

Empirical data and academic research both support the notion that consumer
choice and behavior is different in mobile applications versus other
consumption contexts. Evidence shows that a number of factors affect
consumer behavior “in-app,” including device type, application category,
screen size, personality traits (Dinsmore, Dugan & Swani, 2017; Dinsmore,
Swani, & Wamwara, 2018), design elements, pricing scheme (Arora, Hofstede,
& Mahajan, 2017; Dinsmore, Dugan, & Wright, 2016) and more.

Due to the need for greater understanding of this important context, we
invite submissions featuring both quantitative and qualitative studies
relating to mobile applications, including (but not limited to):

   - App promotion and adoption
   - App Store Optimization (ASO)
   - Cross-platform (in-app vs browser) and cross-device (phone vs tablet
   vs wearable vs IoT, etc.) behavior in applications
   - Customer service via mobile application
   - Design, device, and interface elements and their effect on user
   behavior
   - Freemium models
   - In-app advertising
   - In-app purchases
   - Promotions via mobile application
   - Use of geolocation in marketing

Timeline: Submissions will be accepted beginning November 1, 2019 with
final submissions accepted December 15th. Publication of the issue is
anticipated in 2020.

The Call for Papers can also be found at *JBR*’s website at

*https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/mobile-applications-special-issue*
<https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/mobile-applications-special-issue>