[Air-L] Social Media Organizational Strategies

Paulo Ferreira paulo.ferreira at ulusofona.pt
Wed Dec 5 05:57:11 PST 2018


Dear all,
Good morning (if the case)

I've a master student who wants to explore for her master thesis the use of
social media from an organizational perspective, trying to identify their
strategies, perceptions of use/utility/feedback and internal guidelines
when dealing with social media channels.

Can someone help and recommend some key literature on the subject?
Thanks in advance
Best regards
Paulo Ferreira


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*Paulo Ferreira*
WebDesigner / Professor Assistente
SEO  / Coordenação Executiva da Pós-Graduação em Marketing Digital
Coordenação Executiva da Pós-Graduação em E-Commerce
*Universidade Lusófona*
Campo Grande, 376
1749-024 Lisboa - Portugal
Telf. 217 515 500 - ext: 559
Tlm: 965 072 889
paulo.ferreira at ulusofona.pt <email at ulusofona.pt>
www.ulusofona.pt
pos-graduacao/marketing-digital
<http://www.ulusofona.pt/pos-graduacoes/marketing-digital>

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