[Air-L] Social Media Organizational Strategies

[Lauri Goldkind]

Are you dealing with a particular subset of organizations?

Also take a look at
https://www.sciencedirect.com/science/article/pii/S0007681311000061

It's a great conceptual model for organizing one's thinking about social
media use and the goals of such use.

Good luck,
LG
_________________________________________
Lauri Goldkind, PhD ~ Visiting Research Fellow ~ UN University Computers +
Society
Associate Professor, Graduate School of Social Service, Fordham
http://www.laurigoldkind.net/

The future is always beginning now. Strand, M. 1934 - 2014

☆.。.:*・°☆ Less bitter more glitter ☆.。.:*・°☆


On Wed, Dec 5, 2018 at 8:57 AM Paulo Ferreira via Air-L <
air-l at listserv.aoir.org> wrote:

> Dear all,
> Good morning (if the case)
>
> I've a master student who wants to explore for her master thesis the use of
> social media from an organizational perspective, trying to identify their
> strategies, perceptions of use/utility/feedback and internal guidelines
> when dealing with social media channels.
>
> Can someone help and recommend some key literature on the subject?
> Thanks in advance
> Best regards
> Paulo Ferreira
>
>
> --
> [image: MKT-d]
> <
> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ulusofona.pt_pos-2Dgraduacoes_marketing-2Ddigital-3Futm-5Fsource-3Dpauloferreira-2Dassinatura-26utm-5Fmedium-3Demail-26utm-5Fcampaign-3Dmkt-2Dd&d=DwIGaQ&c=aqMfXOEvEJQh2iQMCb7Wy8l0sPnURkcqADc2guUW8IM&r=Zm5R0WfUGSV1wBpvGCnQPiijPYegJoKsm7pYy73Uvps&m=7Q8HCymuMytKHniCGSg_PGL8rTiDzlfm1LMqgclha00&s=Uw_lVsDL-sfRKZ5YPOxSTtLNSHo-ulxfmNtb3NYgXoU&e=
> >
> <
> https://urldefense.proofpoint.com/v2/url?u=https-3A__www.ulusofona.pt_pos-2Dgraduacoes_e-2Dcommerce-3Futm-5Fsource-3Dpauloferreira-2Dassinatura-26amp-3Butm-5Fmedium-3Demail-26amp-3Butm-5Fcampaign-3De-2Dcommerce&d=DwIGaQ&c=aqMfXOEvEJQh2iQMCb7Wy8l0sPnURkcqADc2guUW8IM&r=Zm5R0WfUGSV1wBpvGCnQPiijPYegJoKsm7pYy73Uvps&m=7Q8HCymuMytKHniCGSg_PGL8rTiDzlfm1LMqgclha00&s=zxHCBzThEcJu1RF-ETxZAaU3qxWZCKkg9OlMwhFRBdQ&e=
> >
> [image:
> ULHT]
> <
> https://urldefense.proofpoint.com/v2/url?u=https-3A__www.ulusofona.pt_pos-2Dgraduacoes_e-2Dcommerce-3Futm-5Fsource-3Dpauloferreira-2Dassinatura-26amp-3Butm-5Fmedium-3Demail-26amp-3Butm-5Fcampaign-3De-2Dcommerce&d=DwIGaQ&c=aqMfXOEvEJQh2iQMCb7Wy8l0sPnURkcqADc2guUW8IM&r=Zm5R0WfUGSV1wBpvGCnQPiijPYegJoKsm7pYy73Uvps&m=7Q8HCymuMytKHniCGSg_PGL8rTiDzlfm1LMqgclha00&s=zxHCBzThEcJu1RF-ETxZAaU3qxWZCKkg9OlMwhFRBdQ&e=
> >
>
> *Paulo Ferreira*
> WebDesigner / Professor Assistente
> SEO  / Coordenação Executiva da Pós-Graduação em Marketing Digital
> Coordenação Executiva da Pós-Graduação em E-Commerce
> *Universidade Lusófona*
> Campo Grande, 376
> 1749-024 Lisboa - Portugal
> Telf. 217 515 500 - ext: 559
> Tlm: 965 072 889
> paulo.ferreira at ulusofona.pt <email at ulusofona.pt>
> www.ulusofona.pt
> pos-graduacao/marketing-digital
> <
> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ulusofona.pt_pos-2Dgraduacoes_marketing-2Ddigital&d=DwIGaQ&c=aqMfXOEvEJQh2iQMCb7Wy8l0sPnURkcqADc2guUW8IM&r=Zm5R0WfUGSV1wBpvGCnQPiijPYegJoKsm7pYy73Uvps&m=7Q8HCymuMytKHniCGSg_PGL8rTiDzlfm1LMqgclha00&s=QyaHRI7o_Afx-THNseXjS-BctsQbW0kvtaNbFZnfPsg&e=
> >
>
> [image: FB] <
> https://urldefense.proofpoint.com/v2/url?u=http-3A__pt-2Dbr.facebook.com_u.lusofona&d=DwIGaQ&c=aqMfXOEvEJQh2iQMCb7Wy8l0sPnURkcqADc2guUW8IM&r=Zm5R0WfUGSV1wBpvGCnQPiijPYegJoKsm7pYy73Uvps&m=7Q8HCymuMytKHniCGSg_PGL8rTiDzlfm1LMqgclha00&s=atUQSvYlG1L6Vu_Rcf_nP0KVXTghY1jt0wJmyjYm3T0&e=>
> [image: TW]
> <
> https://urldefense.proofpoint.com/v2/url?u=http-3A__twitter.com_ulusofona&d=DwIGaQ&c=aqMfXOEvEJQh2iQMCb7Wy8l0sPnURkcqADc2guUW8IM&r=Zm5R0WfUGSV1wBpvGCnQPiijPYegJoKsm7pYy73Uvps&m=7Q8HCymuMytKHniCGSg_PGL8rTiDzlfm1LMqgclha00&s=oZ8y92DTeMYX36Gfi0-SN4201Sl66j8skiJ-5xFf7I0&e=>
> [image: IN]
> <
> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.linkedin.com_company_universidade-2Dlusofona&d=DwIGaQ&c=aqMfXOEvEJQh2iQMCb7Wy8l0sPnURkcqADc2guUW8IM&r=Zm5R0WfUGSV1wBpvGCnQPiijPYegJoKsm7pYy73Uvps&m=7Q8HCymuMytKHniCGSg_PGL8rTiDzlfm1LMqgclha00&s=i3GlLcmWoA1zkNbjbtTLtjZjEDE1igMlRCqg2hVOPaw&e=>
> [image: IN]
> <
> https://urldefense.proofpoint.com/v2/url?u=https-3A__plus.google.com_u_0_b_108234040426606122498_-2Buniversidadelusofona_posts&d=DwIGaQ&c=aqMfXOEvEJQh2iQMCb7Wy8l0sPnURkcqADc2guUW8IM&r=Zm5R0WfUGSV1wBpvGCnQPiijPYegJoKsm7pYy73Uvps&m=7Q8HCymuMytKHniCGSg_PGL8rTiDzlfm1LMqgclha00&s=6dCBJaeFpuSY7q2YgPYdqf0sdwgWSU2BKzvrSmxe_xc&e=
> >
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