[Air-L] Pressure groups and influence on Twitter

[Glen.Fuller]

HI Alette,

My students have found these two books productive:

Karpf, D. (2016). Analytic Activism: Digital Listening and the New Political Strategy. New York, NY: Oxford University Press.
Vromen, A. (2016). Digital citizenship and political engagement: The challenge from online campaigning and advocacy organisations. Sydney: Palgrave Macmillan.

I like Karpf's earlier article on the 'ladder of engagement', too. I find it useful discussing the difference between messaging in the older public opinion agenda setting sense and the newer 'funnel'-based 'conversion'-oriented techniques for mobilising partisan bias.

Cheers,
Glen. 

Associate Professor Communications and Media
Convenor of Master of Communication
School of Arts and Communication
Faculty of Arts and Design
University of Canberra
 
Current publications: https://canberra.academia.edu/GlenFuller
Twitter: https://twitter.com/Eventmechanics 
Personal blog: http://eventmechanics.net.au/ 
 

-----Original Message-----
From: Air-L <air-l-bounces at listserv.aoir.org> On Behalf Of Alette Schoon
Sent: Wednesday, 16 May 2018 8:35 PM
To: air-l at listserv.aoir.org
Subject: [Air-L] Pressure groups and influence on Twitter

Hi members

I am currently supervising a PhD student who is examining how pressure groups like NPOs get their talking points into the mainstream media and public domain through using social media, especially Twitter.  I was hoping members could provide some guidelines on useful literature to frame this discussion. The student is looking at public spheres and networked publics, but this seems not to engage sufficiently with the idea of actively strategizing around constructing messages to be taken up by the public.  I was hoping there is literature that takes theories of agenda setting and influence/persuasion into the social media realm.

I will really appreciate your suggestions.

All the best
Alette


Alette Schoon (PhD)
Senior Lecturer
Video and Multimedia Production
School of Journalism and Media Studies
Rhodes University
South Africa
https://www.researchgate.net/profile/Alette_Schoon



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