[Air-L] Social Media Organizational Strategies

Fri Apr 12 09:44:14 PDT 2019

Dear Paulo,

I have added two recently published papers that might be of interest:

Making sense of organizational social media- an international longitudinal study of hotel employees

https://www.researchgate.net/publication/332088673_Making_Sense_of_Organizational_Social_Media_-_An_International_Longitudinal_Case_Study_of_Hotel_Employees

<https://www.researchgate.net/publication/332088673_Making_Sense_of_Organizational_Social_Media_-_An_International_Longitudinal_Case_Study_of_Hotel_Employees>Framing organizational social media - a longitudinal study of a hotel chain

https://link-springer-com.ezproxy.server.hv.se/article/10.1007/s40558-019-00141-6

Persistent digital service encounters -https://urldefense.proofpoint.com/v2/url?u=http-3A__www.diva-2Dportal.org_smash_get_diva2-3A1206756_FULLTEXT02.pdf&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=AqttxQNW92c2EEwxrbsCxTqa7z8J5iGKgrUzQZ9lAQU&e=

Kind regards
Karin Högberg
PhD in Informatics with specialization in organizational social media
University West, Trollhättan, Sweden.

________________________________
Från: Coursaris, Constantinos <coursari at msu.edu>
Skickat: den 11 april 2019 00:57
Till: Paulo Ferreira; Hanna Krasnova; Alexander Richter; fschwade at uni-koblenz.de; Van Osch, Wietske
Kopia: air-l at listserv.aoir.org; Karin Högberg (HV)
Ämne: Re: [Air-L] Social Media Organizational Strategies

Dear Paulo,

Adding to the great resource shared by Karin, perhaps a few of the papers I have co-authored might be of help:

Organizational Social Media: A Comprehensive Framework and Research Agenda
https://www.drvanosch.com/wp-content/uploads/HICSS_VanOsch_Coursaris_OrgSocialMedia.pdf

A contextual messaging framework: Informing the design of effective social media marketing messages
https://pdfs.semanticscholar.org/a8c2/338bd5bf55b6ca329c98cb7ab821e238e953.pdf

A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1269&context=ecis2013_cr

Informing brand messaging strategies via social media analytics
https://www.researchgate.net/profile/Constantinos_Coursaris/publication/293807471_Informing_brand_messaging_strategies_via_social_media_analytics

I’m also adding to this thread a few friends and fellow social media scholars highly active in this space, in case they are able to share any papers of likely value per your inquiry below.

My best,
Constantinos

On Apr 10, 2019, at 7:48 AM, Karin Högberg (HV) <karin.hogberg at hv.se<mailto:karin.hogberg at hv.se>> wrote:

Dear Paulo and all members,

I recently wrote a thesis on the subject where you can find many, hopefully, useful references: https://urldefense.proofpoint.com/v2/url?u=http-3A__www.diva-2Dportal.org_smash_get_diva2-3A1206756_FULLTEXT02.pdf&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=AqttxQNW92c2EEwxrbsCxTqa7z8J5iGKgrUzQZ9lAQU&e=

Best,
Karin

________________________________
Från: Air-L <air-l-bounces at listserv.aoir.org<mailto:air-l-bounces at listserv.aoir.org>> för Paulo Ferreira via Air-L <air-l at listserv.aoir.org<mailto:air-l at listserv.aoir.org>>
Skickat: den 5 december 2018 13:57
Till: Air-L at listserv.aoir.org<mailto:Air-L at listserv.aoir.org>
Ämne: [Air-L] Social Media Organizational Strategies

Dear all,
Good morning (if the case)

I've a master student who wants to explore for her master thesis the use of
social media from an organizational perspective, trying to identify their
strategies, perceptions of use/utility/feedback and internal guidelines
when dealing with social media channels.

Can someone help and recommend some key literature on the subject?
Thanks in advance
Best regards
Paulo Ferreira

--
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*Paulo Ferreira*
WebDesigner / Professor Assistente
SEO  / Coordenação Executiva da Pós-Graduação em Marketing Digital
Coordenação Executiva da Pós-Graduação em E-Commerce
*Universidade Lusófona*
Campo Grande, 376
1749-024 Lisboa - Portugal
Telf. 217 515 500 - ext: 559
Tlm: 965 072 889
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Dr. Constantinos K. Coursaris
Ph.D. Business Administration (Information Systems)
M.B.A. e-Business, B. Eng. Aerospace

Associate Chairperson, Director of Graduate Studies, and Associate Professor - Department of Media and Information
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