[Air-L] Social Media Organizational Strategies

[Karin Högberg (HV)]

Apoligies for cross posting!

Unfortunately there was a problem with the links and therefore I post them again.


Challenges of organizational social media - an international study of an hotel chain

http://www.diva-portal.org/smash/get/diva2:1206756/FULLTEXT02.pdf


Making sense of organizational social media- an international longitudinal study of hotel employees

https://www.researchgate.net/publication/332088673_Making_Sense_of_Organizational_Social_Media_-_An_International_Longitudinal_Case_Study_of_Hotel_Employees

Framing organizational social media: a longitudinal study of a hotel chain
https://www.researchgate.net/publication/331849487_Framing_organizational_social_media_a_longitudinal_study_of_a_hotel_chain








Kind regards
Karin Högberg
PhD in Informatics with specialization in organizational social media
University West, Trollhättan, Sweden.



________________________________
Från: Karin Högberg (HV)
Skickat: den 10 april 2019 11:48
Till: Paulo Ferreira
Kopia: air-l at listserv.aoir.org
Ämne: SV: [Air-L] Social Media Organizational Strategies



Dear Paulo and all members,

I recently wrote a thesis on the subject where you can find many, hopefully, useful references: http://www.diva-portal.org/smash/get/diva2:1206756/FULLTEXT02.pdf

Best,
Karin

________________________________
Från: Air-L <air-l-bounces at listserv.aoir.org> för Paulo Ferreira via Air-L <air-l at listserv.aoir.org>
Skickat: den 5 december 2018 13:57
Till: Air-L at listserv.aoir.org
Ämne: [Air-L] Social Media Organizational Strategies

Dear all,
Good morning (if the case)

I've a master student who wants to explore for her master thesis the use of
social media from an organizational perspective, trying to identify their
strategies, perceptions of use/utility/feedback and internal guidelines
when dealing with social media channels.

Can someone help and recommend some key literature on the subject?
Thanks in advance
Best regards
Paulo Ferreira


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