[Air-L] Imagining your audience on social media

[Mark Carrigan]

Hi everyone,

Could anyone recommend literature on how people imagine audiences on social
media? I'm particularly interested in the *ambition *to build an audience:
who they are imagined to be, how it is imagined they can be reached, what
is imagined to flow from winning their attention. I'm finding stuff that
touches on this in the literature on micro-celebrity and influencers but
I've got a bit  preoccupied with how this relates to the practical steps
people take in their day-to-day use of a platform.

Any ideas or leads to follow are very much appreciated. Thanks!

Cheers,
Mark
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