[Air-L] new CFP on TikTok Creators and Digital Economies

Zoetanya Sujon zoe.sujon at gmail.com
Thu May 18 13:25:52 PDT 2023 

Dear AoIR colleagues,

Delighted to announce a new CFP for an online symposium. Please share with
any interested researchers and apologies for cross-posting:

TikTok Creators and Digital Economies Symposium

Date: Friday 6 October, 2023

Time: 8.00-14.00 (BST) / 16.00-22.00 (AWST)

>From new dance challenges to instantly recognisable songs, TikTok is often
attributed with producing new global trends. Merging short form video,
popular and original music, hashtags, comments, and participatory features
like stitching and duets, TikTok provides a platform for ordinary users to
consume, create, play and participate in public conversations.

Creators benefit from new kinds of visibility and affective economies, yet
also complain of shadow bans, seemingly arbitrary limitations on views, and
algorithmic personalisation and circulation of content.

TikTok follows and disrupts the social media landscape and popular
imagination. TikTok’s ‘For You’ feature amplifies the potential for
ordinary users to create viral content and its powerful personalised
algorithms extend creators’ reach to global audiences and across multiple
platforms.

TikTok influencers and ordinary creators generate niche communities
important for identity expression, community building and visibility,
introducing new iterations of symbolic, cultural and economic power (Abidin
et al. 2020, Abidin 2020, 2019).

TikTok native influencers generate millions of views and leverage virtual,
gift, and live-streaming economies, expanding forms of cultural production
across platforms (Poell et al 2022, Yesiloglu and Costello 2021).

In addition, Bytedance and Douyin, TikTok’s Chinese counterpart, point to
significant cultural, geo-political, and economic commonalities and
differences in platform governance, as determined in and through national
contexts and markets (Kaye et al al. 2022, Zhang 2021).

More globally, Bytedance occupies a unique position in the data economy and
is at the heart of serious privacy and surveillance concerns, marked by the
rise of TikTok bans (Maheshwari and Holpuch 2023).

TikTok and Douyin open up new creator practices with serious implications
for creative industries, monetisation practices, digital economies
alongside governance frameworks encompassing these spheres.

All of these factors point to big questions about the relationship between
TikTok creators and emerging features of digital economies. While TikTok’s
niche creator practices share common features across other social media and
digital platforms (Hardy 2022, Sujon 2021), TikTok’s specific approaches to
monetisation and affective entrepreneurialism raises questions about what
is distinct on TikTok for creator economies.

This symposium brings together current work which opens up these dynamics,
examining emerging forms of cultural production and also their economic
consequences for creators, citizens, consumers, advertisers, and platforms.
Submission guidelines

We invite papers examining TikTok Creators and Digital Economies, related
to but not limited to these themes:

   - Creator identities and cultures
   - Storytelling, music and creator discourses
   - Intimate, relational and affective labour
   - Virtual gifting and cultural production
   - Creator academy and creator fund
   - LGBTQ+ creators
   - Queerbaiting
   - Materialities of creation, consumption and circulation
   - Global, local, national creator contexts and economies
   - TikTok, ByteDance and Douyin platform ecosystems
   - Douyin and wanghong
   - Resilience and precarity
   - Influencers, celebrity, and virality
   - Creator business models
   - TikTok advertising and monetisation
   - Political and networked economies
   - Nichification, metrics and metrification
   - Branded content, paid partnerships and the creator marketplace
   - Livestreaming and e-commerce
   - Symbolic power and cultural economies
   - Attention economy, affective commerce and regimes of visibility
   - Algorithmic personalisation
   - TikTok audiences and markets
   - Platform governance, bans and censorship
   - Content ownership, copyright and royalties
   - Geo-politics of short-form video

Research students, early career researchers and scholars in and/or or from
the Global South and/or underrepresented communities are strongly
encouraged to apply.

A selection of papers will also be considered for inclusion in a Special
Issue tentatively entitled “TikTok Creators and Digital Economies” that
will be published in a top-ranked peer-reviewed journal in the field of
Media and Communication Studies.

For consideration in this symposium, please submit abstracts (up to 250
words) on previously unpublished papers and a short bio (up to 100 words)
to DCE at lcc.arts.ac.uk.
Key dates

   - Abstracts and biographies submission: *3 July 2023*
   - Notifications of acceptance: *24 July 2023*
   - TikTok Creators and Digital Economies Symposium: *6 October 2023*

This event is a collaboration between the TikTok Cultures Research Network
<https://tiktokcultures.com/> based at Curtin University and the Digital
Cultures and Economies Research Hub
<https://www.arts.ac.uk/colleges/london-college-of-communication/research-at-lcc/digital-cultures-and-economies-research-hub>
at
London College of Communication, University of the Arts London.

The event is organized by Zoetanya Sujon
<https://researchers.arts.ac.uk/1352-zoetanya-sujon/about>, Sevil Yesiloglu
<https://researchers.arts.ac.uk/1819-sevil-yesiloglu>, Irida Ntalla
<https://www.arts.ac.uk/colleges/london-college-of-communication/people/irida-ntalla>
, Jonathan Hardy <https://researchers.arts.ac.uk/1762-jonathan-hardy>, Yue
Qin, Yingwen Wang and Richard Meng.

Please email DCE at lcc.arts.ac.uk with any questions about this event.

*……………………………………………………*

*Dr Zoetanya Sujon (she/her)*

Programme Director and Reader Designate, Communications and Media

Principal Investigator, The DAReS Project - Transforming the Gap: Inclusive
Digital Arts and Humanities Research Skills
<https://gtr.ukri.org/projects?ref=AH%2FX007510%2F1>



*University of the Arts London*

London College of Communication

Elephant & Castle

London

SE1 6SB

United Kingdom



*E* z.sujon at lcc.arts.ac.uk

*T *@jetsumgerl

TikTok Cultures Research Network <https://tiktokcultures.com/about/>


*Working pattern: Mon, Tues, Wed for Communication and Media Programme
Matters. Thurs and Fri for AHRC project. Book a meeting with me on my
calendar
<https://outlook.office365.com/owa/calendar/ZoetanyaSujon@artslondon.onmicrosoft.com/bookings/>.*


*Latest publications*:

Book: (2021) *The Social Media Age
<https://uk.sagepub.com/en-gb/eur/the-social-media-age/book259859#description>*
*.* Sage (2nd edition coming in 2025)

(2021) Chapter 17 Disruptive Play or Platform Colonialism? The
Contradictory Dynamics of Google Expeditions and Educational Virtual
Reality, in Steve Gennaro and Blair Miller (Eds), *Young People and Social
Media: Contemporary Children's Digital Culture
<https://vernonpress.com/book/1239>**.* Vernon Press, pp. 277-296

More information about the Air-L mailing list