[Air-L] New book: TikTok and Youth Cultures

Crystal Abidin crystalabidin at gmail.com
Thu Apr 9 17:59:11 PDT 2026


Dear friends at AoIR,
With apologies for cross-posting.

I am happy to share that my new book TikTok and Youth Cultures is now
available worldwide.

Order via the Emerald Bookstore with 'EME30' for 30% off:
https://bookstore.emerald.com/tiktok-and-youth-cultures-pb-9781801175319.html
or via your preferred bookstore.

If you are an instructor who would like to teach this book in your class, I
would be happy to call in for a brief Q&A. Please see this page for
multimedia companions: https://wishcrys.com/tiktok-emerald/

For review copies, please email me.

TikTok has become a critical conduit for channelling and suppressing
attention online, and for how users enact personal agency to circumvent the
limitations and restrictions of social media platforms. This book adopts a
digital anthropological approach to consider voices and stories from the
grassroots, especially from the Asia Pacific region. It takes interest in
the youth cultures that unfold on TikTok, how the features of the platform
foster specific community practices, how it generates recognizable visual
templates and communicative norms over time, and what impacts these might
have in the spaces we inhabit.

Chapters:
Chapter 1. Origin stories & Platform wars
Chapter 2. Visibility & Engagement
Chapter 3. Memes & Capital
Chapter 4. Creators & Genres
Chapter 5. Small businesses & Marketplace cultures

Thank you.
/C

––––––––––––––––––––––––

Professor Crystal Abidin, PhD

wishcrys.com | Publications <https://wishcrys.com/academic-publications/>

Please note that this is my personal inbox. If you work with me via my
institution, please contact me at my University email.


I work flexible hours due to childcare, international collaborations, and a
haphazard body clock; please do not feel obligated to respond outside of
your working hours.
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