[Air-L] Researchers studying LLM output and/or GEO?

[Patrick McCurdy]

Hi folks,
I'm looking to connect with anyone currently studying/tracking/analyzing LLM output and, as a bonus, who is interested in claims and purported strategies around generative engine optimization (GEO aka AI SEO).  My own research is trying to make sense of/tracking the rise of potential greenwashing via LLM output, but I'm keen to connect with researchers tackling any contested domain if you're doing empirical work in this area and/or thinking through methods for doing so. 

On methods specifically, I am also keen to connect with anyone with NLP or computational text analysis experience, as I'm looking to strengthen that side of my own project.

Cheers
-Patrick

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Patrick McCurdy, Ph.D.
Professor / Professeur titulaire
Department of Communication / Département de communication
University of Ottawa / Université d'Ottawa | DMS11118
55 Laurier Avenue East, Ottawa, ON, K1N 6N5

uOttawa profile: https://uniweb.uottawa.ca/view/profile/members/606
Google Scholar: https://scholar.google.ca/citations?user=g6lZsjsAAAAJ&hl=en