[Air-L] Researchers studying LLM output and/or GEO?

[Ulysses]

Hi Patrick

I am part of a lab that studies how LLMs respond to prompts regarding
contested histories using a combination of digital humanities/nlp and
traditional humanities methods. Happy to connect if you want to share best
practices and strategies.

Best,
Ulysses



On Sat, 24 Jan 2026 at 5:54 pm, Patrick McCurdy via Air-L <
air-l at listserv.aoir.org> wrote:

> Hi folks,
> I'm looking to connect with anyone currently studying/tracking/analyzing
> LLM output and, as a bonus, who is interested in claims and purported
> strategies around generative engine optimization (GEO aka AI SEO).  My own
> research is trying to make sense of/tracking the rise of potential
> greenwashing via LLM output, but I'm keen to connect with researchers
> tackling any contested domain if you're doing empirical work in this area
> and/or thinking through methods for doing so.
>
> On methods specifically, I am also keen to connect with anyone with NLP or
> computational text analysis experience, as I'm looking to strengthen that
> side of my own project.
>
> Cheers
> -Patrick
>
> -------------------------------------------------
> Patrick McCurdy, Ph.D.
> Professor / Professeur titulaire
> Department of Communication / Département de communication
> University of Ottawa / Université d'Ottawa | DMS11118
> 55 Laurier Avenue East, Ottawa, ON, K1N 6N5
>
> uOttawa profile: https://uniweb.uottawa.ca/view/profile/members/606
> Google Scholar:
> https://scholar.google.ca/citations?user=g6lZsjsAAAAJ&hl=en
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