[Air-l] Online marketing research curricula

[irina g]

michele,

perhaps this website could be useful. these folks are affiliated with  
Intel.
http://www.urban-atmospheres.net/index.htm

irina
On Sep 20, 2006, at 3:31 AM, Michele Sohn wrote:

> Hi all
>
> I am running a two day executive course for marketers on online  
> marketing
> research. This focuses on using the Internet (and other connected  
> networks
> like mobile and RFID) as a marketing research tool, and not  
> research about
> the Internet.
>
> Problem is.... now I have to develop the course material. And I  
> have to do
> it by Monday.
>
> I have developed the following course outline, and would really  
> like your
> input. Also, really interested in any case studies that you may be  
> able to
> point me towards. I am very happy to share these lecture notes with  
> all of
> you once they are completed.
>
> Top-level outline
> .	What is online research
>
> .	When to take research online
>
> .	Developing effective questionnaires
> .	Online focus groups
> .	Netnography
>
> o	Content analysis
> o	Semiotic clustering
>
> .	All about sampling
> .	Recruitment and incentives
>
> .	Data mining and integration
> .	Dealing with dirty data
>
> .	Designing ongoing studies
>
>
> Any input is appreciated.
> Thanks in advance.
>
> Michele Sohn
>
>
>
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