[Air-l] Online marketing research curricula

[Sam Tilden]

there is an association of Internet metricians that is the lingua of marketing research
   
  sam

irina g <irinag at u.washington.edu> wrote:
  michele,

perhaps this website could be useful. these folks are affiliated with 
Intel.
http://www.urban-atmospheres.net/index.htm

irina
On Sep 20, 2006, at 3:31 AM, Michele Sohn wrote:

> Hi all
>
> I am running a two day executive course for marketers on online 
> marketing
> research. This focuses on using the Internet (and other connected 
> networks
> like mobile and RFID) as a marketing research tool, and not 
> research about
> the Internet.
>
> Problem is.... now I have to develop the course material. And I 
> have to do
> it by Monday.
>
> I have developed the following course outline, and would really 
> like your
> input. Also, really interested in any case studies that you may be 
> able to
> point me towards. I am very happy to share these lecture notes with 
> all of
> you once they are completed.
>
> Top-level outline
> . What is online research
>
> . When to take research online
>
> . Developing effective questionnaires
> . Online focus groups
> . Netnography
>
> o Content analysis
> o Semiotic clustering
>
> . All about sampling
> . Recruitment and incentives
>
> . Data mining and integration
> . Dealing with dirty data
>
> . Designing ongoing studies
>
>
> Any input is appreciated.
> Thanks in advance.
>
> Michele Sohn
>
>
>
> _______________________________________________
> The air-l at listserv.aoir.org mailing list
> is provided by the Association of Internet Researchers http://aoir.org
> Subscribe, change options or unsubscribe at: http:// 
> listserv.aoir.org/listinfo.cgi/air-l-aoir.org
>
> Join the Association of Internet Researchers:
> http://www.aoir.org/

_______________________________________________
The air-l at listserv.aoir.org mailing list
is provided by the Association of Internet Researchers http://aoir.org
Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

Join the Association of Internet Researchers: 
http://www.aoir.org/


 		
---------------------------------
Yahoo! Messenger with Voice. Make PC-to-Phone Calls to the US (and 30+ countries) for 2¢/min or less.