[Air-l] Attribute based web scales

[Charlie Breindahl]

Brian,

I think you should consider how aesthetics impact user impression of
web sites. Jakob Nielsen's partner Don Norman has published a book
recently about emotional design. Norman points out how "beautiful
sites work better." In an unrelated study, Lindgaard et al. were able
to demonstrate how web site users form an impression in just 50
milliseconds. The impression formed in the first 50 milliseconds
determines how the user evaluates the web site, even after prolonged
interaction. Both studies combined strongly suggest that aesthetics
are much more important than previously thought. However, if you
dismiss parameters requiring human judgment in your study, you will
probably miss the aethetics factor completely.

Best,
Charlie

Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention
web designers: You have 50 milliseconds to make a good first
impression! Behaviour & Information Technology, 25(2), 115-126.

-- 
Charlie Breindahl
External Lecturer
University of Copenhagen + IT University of Copenhagen

"For the modern Don Quixote, the windmills have been preprogrammed to
turn into knights"
        - Janet H. Murray