[Air-l] Attribute based web scales

[Aristides Emmanuel Pereira]

Dear Brian,

Following the aesthetics issue, there were some studies on the subject of 
"web Comfortability" and how some components like usability, color schemes 
and interface would help to define, in the user's perspective, her/his 
interest on accessing a given website (the first 50 milliseconds factor as 
cited by Charlie in the previous e-mail). It seems the whole concept of "Web 
Comfortability" is based on the Kansei Engineering Method and therefore they 
should have a tester or at least a based scale that can be adapted to use on 
some aspects of your work.

I don't know if you would find clear information about it on the net but 
this two following links should offer you an overview of this kind of 
research:

1. http://www.myu.ac.jp/~okir/web_mn.html
2. http://www.myu.ac.jp/~okir/pdf/hcii2003-camera.pdf
3. http://www.myu.ac.jp/~okir/pdf/myu2005-kiyou.pdf

Once more, if the topic is totally off of your interests and real research 
goals, please just do not consider this information.

My best regards and good luck,

Aristides Pereira, M.A. Int. Cultural Studies
PhD Candidate
Department of Multi-Cultural Societies
Graduate School of International Cultural Studies
Tohoku University
Kawauchi, Aoba-ku, Sendai-shi
980-8576 JAPAN
www.bleepsblops.com
Tel. +81-90-6255-2095
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>From: "Charlie Breindahl" <charlie.breindahl at gmail.com>
>Reply-To: air-l at listserv.aoir.org, hitch at hum.ku.dk
>To: air-l at listserv.aoir.org
>Subject: Re: [Air-l] Attribute based web scales
>Date: Mon, 19 Mar 2007 21:16:46 +0100
>
>Brian,
>
>I think you should consider how aesthetics impact user impression of
>web sites. Jakob Nielsen's partner Don Norman has published a book
>recently about emotional design. Norman points out how "beautiful
>sites work better." In an unrelated study, Lindgaard et al. were able
>to demonstrate how web site users form an impression in just 50
>milliseconds. The impression formed in the first 50 milliseconds
>determines how the user evaluates the web site, even after prolonged
>interaction. Both studies combined strongly suggest that aesthetics
>are much more important than previously thought. However, if you
>dismiss parameters requiring human judgment in your study, you will
>probably miss the aethetics factor completely.
>
>Best,
>Charlie
>
>Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention
>web designers: You have 50 milliseconds to make a good first
>impression! Behaviour & Information Technology, 25(2), 115-126.
>
>--
>Charlie Breindahl
>External Lecturer
>University of Copenhagen + IT University of Copenhagen
>
>"For the modern Don Quixote, the windmills have been preprogrammed to
>turn into knights"
>         - Janet H. Murray
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