[Air-L] Looking for correct term

[Bob Rehak]

Chris Anderson calls this a "snipe": "the industry's term for a network
promotion embedded in into a broadcast." He distinguishes it from a "bug"
-- the transparent network logo that sits in the bottom right corner of
most screen broadcasts.

Chris Anderson, "Television Networks and the Uses of Drama," in Thinking
Outside the Box: A Contemporary Television Genre Reader (Lexington:
University of Kentucky Press, 2005), 65-87.

Hope this was the term you're looking for!

Best,
Bob

-- 
Bob Rehak
Assistant Professor
Film and Media Studies
Swarthmore College


On Sat, March 22, 2008 14:25, coopman at u.washington.edu wrote:
> All,
>
> I once heard of a slang/technical term for those irritating animated
> pop-up ads that run at the bottom of the TV screen during programs (love
> the Simpsons episode when Marge sprays them with bug killer and they die
> heh-heh-heh) but now I can't find it.
>
> Anyone know?
>
> -TED
>
> Ted M. Coopman
> Department of Communication
> University of Washington
>
>
>
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