[Air-L] Looking for correct term

[coopman at u.washington.edu]

Thanks!

Out of curiosity, any other terms out there?

-TED

Ted M. Coopman
Department of Communication
University of Washington

On Sat, 22 Mar 2008, Bob Rehak wrote:

> Chris Anderson calls this a "snipe": "the industry's term for a network
> promotion embedded in into a broadcast." He distinguishes it from a "bug"
> -- the transparent network logo that sits in the bottom right corner of
> most screen broadcasts.
>
> Chris Anderson, "Television Networks and the Uses of Drama," in Thinking
> Outside the Box: A Contemporary Television Genre Reader (Lexington:
> University of Kentucky Press, 2005), 65-87.
>
> Hope this was the term you're looking for!
>
> Best,
> Bob
>
> --
> Bob Rehak
> Assistant Professor
> Film and Media Studies
> Swarthmore College
>
>
> On Sat, March 22, 2008 14:25, coopman at u.washington.edu wrote:
>> All,
>>
>> I once heard of a slang/technical term for those irritating animated
>> pop-up ads that run at the bottom of the TV screen during programs (love
>> the Simpsons episode when Marge sprays them with bug killer and they die
>> heh-heh-heh) but now I can't find it.
>>
>> Anyone know?
>>
>> -TED
>>
>> Ted M. Coopman
>> Department of Communication
>> University of Washington
>>
>>
>>
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>
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