[Air-L] Looking for correct term

[Heidelberg, Chris]

In the biz, we still use icon, branded logo on screen, and the old
network ID as well as the term bug, snipe, IBP (in broadcast promo). It
varies by region, and who you work with too. I still produce national
pieces, and I have noticed that even though the net has brought us
closer together terms very from LA, to Atlanta to DC to NY. Many are
just made up and become part of the lexicon. It's amazing! The Internet
has actually created more options and more words because everything is
converging due to disruptive convergence technologies.

Chris 

-----Original Message-----
From: air-l-bounces at listserv.aoir.org
[mailto:air-l-bounces at listserv.aoir.org] On Behalf Of
coopman at u.washington.edu
Sent: Saturday, March 22, 2008 3:02 PM
To: air-l at listserv.aoir.org
Subject: Re: [Air-L] Looking for correct term

Thanks!

Out of curiosity, any other terms out there?

-TED

Ted M. Coopman
Department of Communication
University of Washington

On Sat, 22 Mar 2008, Bob Rehak wrote:

> Chris Anderson calls this a "snipe": "the industry's term for a 
> network promotion embedded in into a broadcast." He distinguishes it
from a "bug"
> -- the transparent network logo that sits in the bottom right corner 
> of most screen broadcasts.
>
> Chris Anderson, "Television Networks and the Uses of Drama," in 
> Thinking Outside the Box: A Contemporary Television Genre Reader
(Lexington:
> University of Kentucky Press, 2005), 65-87.
>
> Hope this was the term you're looking for!
>
> Best,
> Bob
>
> --
> Bob Rehak
> Assistant Professor
> Film and Media Studies
> Swarthmore College
>
>
> On Sat, March 22, 2008 14:25, coopman at u.washington.edu wrote:
>> All,
>>
>> I once heard of a slang/technical term for those irritating animated 
>> pop-up ads that run at the bottom of the TV screen during programs 
>> (love the Simpsons episode when Marge sprays them with bug killer and

>> they die
>> heh-heh-heh) but now I can't find it.
>>
>> Anyone know?
>>
>> -TED
>>
>> Ted M. Coopman
>> Department of Communication
>> University of Washington
>>
>>
>>
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