[Air-L] the birth of the term social media

Murray Turoff murray.turoff at gmail.com
Wed Sep 22 18:42:52 PDT 2010

Google scholar comes up with 14 uses of the term "social media" before
1920 and this one look as fairly relevant to current usage.   It is
fairly general in terms of oral and written traditions where we have
just added the digital form of those communication forms.

[BOOK] The function of socialization in social evolution
google.com [HTML]EW Burgess - 1916 - books.google.com
... socialization. Word of mouth and oral tradition, the written
manuscript and the printed
book, the church and the school constitute the social media in which
the achievement
of one generation becomes the social heritage of the next. ...
Cited by 32 - Related articles - All 3 versions

Distinguished Professor Emeritus
Information Systems, NJIT
homepage: http://is.njit.edu/turoff

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