[Air-L] Where the term "social media" comes from?

[David Golumbia]

i'm not seeing the christian right uses of the actual phrase "social media"
in google scholar, nor any references prior to 2004 that appear genuine.
there is a reference to *The Social Media Marketing Book* from 2000, but
just thanks to excellent gscholar metatdata--that book was actually
published in 2009.

gnews "social media" search from 1990-present showing no uses prior to 2004:
http://news.google.com/archivesearch?as_user_ldate=1990&as_user_hdate=2010&q=%22social+media%22&scoring=a&q=%22social+media%22&lnav=od&btnG=Go

gcholar exact phrase "social media" search 1900-2000, with 7000 hits but
none of them as far as i can tell actually including the phrase "social
media" unless there is wonky metadata that has miscategorized the book:
http://scholar.google.com/scholar?as_q=&num=100&btnG=Search+Scholar&as_epq=social+media&as_oq=&as_eq=&as_occt=any&as_sauthors=&as_publication=&as_ylo=1900&as_yhi=2000&as_sdt=1.&as_sdtp=on&as_sdts=33&hl=en

can you give links to some of the earlier references?


On Wed, Sep 22, 2010 at 10:23 AM, jeremy hunsinger <jhuns at vt.edu> wrote:

> the term social media has been around for ages, at least according to
> google scholar, which went back to 1997, then before that in
> theology/liturgy studies to quite far back....  Social media has something
> apparently to do with some Christian right in its early uses
>
> the technological use of the term seems to have really taken off in 2004-5
> according to
>
>
> http://news.google.com/archivesearch?q=social+media&ie=UTF-8&oe=UTF-8&btnG=Search+Archives
>
> social software was coined by ross mayfield i think, though it may have
> been someone else.   one of the founders of the social software alliance
> that i was part of....  It came before social media by popularity for 2
> years as per:
>
>
> http://news.google.com/archivesearch?q=%22social+software%22&btnG=Search+Archives&scoring=a
>
>
> personally, i tend not to buy into the 'who coined the term' and arguments
> of origination.  In this case... I don't think it is even that important.
>
>
> Jeremy Hunsinger
> Political Science
> Center for Digital Discourse and Culture
> Virginia Tech
>
>
> () ascii ribbon campaign - against html mail
> /\ - against microsoft attachments
>
> http://www.tmttlt.com
>
>
> You cannot depend on your eyes when your imagination is out of focus.
> --Mark Twain
>
> _______________________________________________
> The Air-L at listserv.aoir.org mailing list
> is provided by the Association of Internet Researchers http://aoir.org
> Subscribe, change options or unsubscribe at:
> http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
>
> Join the Association of Internet Researchers:
> http://www.aoir.org/
>



-- 
David Golumbia
dgolumbia at gmail.com