[Air-L] Where the term "social media" comes from?

[David Golumbia]

i meant "or." actually, i can't get into the article, but it does seem as if
there is an interesting outlier (i think more as the adj. "social" modifying
an adj. "media," rather than the noun-phrase "social media"... depending on
how exact one wants to be, but anyway, the phrase "it would seem essential
for careful pretesting to be done on *social* *media* messages" occurs in

Problems and Challenges in Social Marketing
Paul N. Bloom and William D. Novelli
The Journal of Marketing<http://www.jstor.org/action/showPublication?journalCode=jmarketing>
Vol. 45, No. 2 (Spring, 1981), pp. 79-88
(article consists of 10 pages)
Published by: American Marketing
Association<http://www.jstor.org/action/showPublisher?publisherCode=ama>
Stable URL: http://www.jstor.org/stable/1251667



On Wed, Sep 22, 2010 at 10:33 AM, David Golumbia <dgolumbia at gmail.com>wrote:

> i'm not seeing the christian right uses of the actual phrase "social media"
> in google scholar, nor any references prior to 2004 that appear genuine.
> there is a reference to *The Social Media Marketing Book* from 2000, but
> just thanks to excellent gscholar metatdata--that book was actually
> published in 2009.
>
> gnews "social media" search from 1990-present showing no uses prior to
> 2004:
>
> http://news.google.com/archivesearch?as_user_ldate=1990&as_user_hdate=2010&q=%22social+media%22&scoring=a&q=%22social+media%22&lnav=od&btnG=Go
>
> gcholar exact phrase "social media" search 1900-2000, with 7000 hits but
> none of them as far as i can tell actually including the phrase "social
> media" unless there is wonky metadata that has miscategorized the book:
>
> http://scholar.google.com/scholar?as_q=&num=100&btnG=Search+Scholar&as_epq=social+media&as_oq=&as_eq=&as_occt=any&as_sauthors=&as_publication=&as_ylo=1900&as_yhi=2000&as_sdt=1.&as_sdtp=on&as_sdts=33&hl=en
>
> can you give links to some of the earlier references?
>
>
> On Wed, Sep 22, 2010 at 10:23 AM, jeremy hunsinger <jhuns at vt.edu> wrote:
>
>> the term social media has been around for ages, at least according to
>> google scholar, which went back to 1997, then before that in
>> theology/liturgy studies to quite far back....  Social media has something
>> apparently to do with some Christian right in its early uses
>>
>> the technological use of the term seems to have really taken off in 2004-5
>> according to
>>
>>
>> http://news.google.com/archivesearch?q=social+media&ie=UTF-8&oe=UTF-8&btnG=Search+Archives
>>
>> social software was coined by ross mayfield i think, though it may have
>> been someone else.   one of the founders of the social software alliance
>> that i was part of....  It came before social media by popularity for 2
>> years as per:
>>
>>
>> http://news.google.com/archivesearch?q=%22social+software%22&btnG=Search+Archives&scoring=a
>>
>>
>> personally, i tend not to buy into the 'who coined the term' and arguments
>> of origination.  In this case... I don't think it is even that important.
>>
>>
>> Jeremy Hunsinger
>> Political Science
>> Center for Digital Discourse and Culture
>> Virginia Tech
>>
>>
>> () ascii ribbon campaign - against html mail
>> /\ - against microsoft attachments
>>
>> http://www.tmttlt.com
>>
>>
>> You cannot depend on your eyes when your imagination is out of focus.
>> --Mark Twain
>>
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>
>
>
> --
> David Golumbia
> dgolumbia at gmail.com
>



-- 
David Golumbia
dgolumbia at gmail.com