[Air-L] What went wrong with Multiply?

[Dan Perkel]

On Thu, Jul 21, 2011 at 4:24 PM, danah boyd <aoir.z3z at danah.org> wrote:

>
>  What folks never seem to remember in this space is that it's *NEVER* about
> the features.  It's about the cultural dynamics.
>

I would amend that point by saying that the features are a part of the
cultural dynamics, rather than separate from them. One question to ask is
what is the "it" that we are talking about.

Dan


------------------------------------
Dan Perkel
PhD Candidate
School of Information, Berkeley Center for New Media
UC Berkeley
http://people.ischool.berkeley.edu/~dperkel



>
> danah
>
>
> On Jul 21, 2011, at 10:55 AM, Nicholas John wrote:
>
> > I'm doing some historical work on social network sites using the Wayback
> > Machine and I've come across a site called Multiply. Today Multiply is
> much
> > more about shopping than it is a full-blown SNS, but it's fascinating to
> > look at what it was offering in 2004 - it's About page is basically a
> > description of what we do on Facebook today.
> > Most interestingly, though, is the level of granularity it offered in
> terms
> > of who could see our posts (not dissimilar to Google+'s circles, which
> > everyone is so excited about in that it solves a problem in Facebook).
> For
> > each post you can specify who can see it at quite a remarkable degree of
> > granularity (everyone; your network, your contacts, or a custom list). It
> > also, in 2004, promises alerts when someone in your network does
> something
> > (i.e., a news feed).
> > Was anyone here on that site in those days? Does anyone know what
> happened
> > to it given that they really seemed to have online social networking
> fairly
> > sussed seven years ago. I'd be very interested to find out...
> > Thanks
> > Nicholas
> > _______________
> > Dr. Nicholas John
> > sociothink.com
> > @nicholasajohn
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> ------
>
> "taken out of context, i must seem so strange" -- ani
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>
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