[Air-L] What went wrong with Multiply?

[iskandar zulkarnain]

This is one instance of how Multiply (or social network sites in general)
always follows where its consumers are:

http://www.thejakartaglobe.com/business/social-shopping-site-multiply-to-open-indonesian-hub/425388

Izul

On Thu, Jul 21, 2011 at 7:29 PM, Dan Perkel <dperkel at ischool.berkeley.edu>wrote:

> On Thu, Jul 21, 2011 at 4:24 PM, danah boyd <aoir.z3z at danah.org> wrote:
>
> >
> >  What folks never seem to remember in this space is that it's *NEVER*
> about
> > the features.  It's about the cultural dynamics.
> >
>
> I would amend that point by saying that the features are a part of the
> cultural dynamics, rather than separate from them. One question to ask is
> what is the "it" that we are talking about.
>
> Dan
>
>
> ------------------------------------
> Dan Perkel
> PhD Candidate
> School of Information, Berkeley Center for New Media
> UC Berkeley
> http://people.ischool.berkeley.edu/~dperkel
>
>
>
> >
> > danah
> >
> >
> > On Jul 21, 2011, at 10:55 AM, Nicholas John wrote:
> >
> > > I'm doing some historical work on social network sites using the
> Wayback
> > > Machine and I've come across a site called Multiply. Today Multiply is
> > much
> > > more about shopping than it is a full-blown SNS, but it's fascinating
> to
> > > look at what it was offering in 2004 - it's About page is basically a
> > > description of what we do on Facebook today.
> > > Most interestingly, though, is the level of granularity it offered in
> > terms
> > > of who could see our posts (not dissimilar to Google+'s circles, which
> > > everyone is so excited about in that it solves a problem in Facebook).
> > For
> > > each post you can specify who can see it at quite a remarkable degree
> of
> > > granularity (everyone; your network, your contacts, or a custom list).
> It
> > > also, in 2004, promises alerts when someone in your network does
> > something
> > > (i.e., a news feed).
> > > Was anyone here on that site in those days? Does anyone know what
> > happened
> > > to it given that they really seemed to have online social networking
> > fairly
> > > sussed seven years ago. I'd be very interested to find out...
> > > Thanks
> > > Nicholas
> > > _______________
> > > Dr. Nicholas John
> > > sociothink.com
> > > @nicholasajohn
> > > _______________________________________________
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> > ------
> >
> > "taken out of context, i must seem so strange" -- ani
> > http://www.zephoria.org/thoughts/
> > http://www.danah.org/
> > @zephoria
> >
> >
> >
> >
> >
> >
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-- 
Iskandar Zulkarnain

HASTAC Scholars 2010
Website: http://www.hastac.org/hastac-scholars<http://www.hastac.org/scholars>

Rochester Intermedia Studies Group

Ph.D. Student
Visual and Cultural Studies
424 Morey Hall
University of Rochester
Rochester, NY 14627