[Air-L] New journal announcement: Case Studies in Strategic Communication

Brabham, Daren C dbrabham at email.unc.edu
Fri Sep 16 12:36:15 PDT 2011

(Apologies for cross-posting)

Manuscripts are now being accepted for the first volume of Case Studies in Strategic Communication, a new online, peer-reviewed journal. We welcome submissions from scholars, practitioners, and students!



Case Studies in Strategic Communication (CSSC) is dedicated to the study of strategic communication through the case study form. Case studies illustrate the strategies, tactics, and execution of communication campaigns through in-depth coverage of a single situation. CSSC is a peer-reviewed online publication housed at the School of Journalism & Mass Communication at the University of North Carolina at Chapel Hill.

Case studies have long been central to the study of strategic communication, but these cases have been scattered across textbooks and websites, are quickly outdated, are not fully representative of the many facets of strategic communication, and lack a common format useful for teachers and scholars. Through the ongoing publication of strategic communication case studies online, CSSC aims to develop a living resource of diverse case materials for teachers, scholars, and practitioners.

As technological convergence and industry trends demand the integration of several branches of strategic communication in everyday practice, it is necessary to consider the approach to strategic communication holistically. Thus, CSSC welcomes case studies dealing with any of the following disciplines: public relations, marketing, advertising, integrated marketing communication, social media campaigns, crisis communication, special events planning, development and fundraising, internal or employee communication, investor relations, community relations, media relations, online community management, publicity, and more.

There is no limit to topical coverage, and CSSC hopes to develop a resource that touches on as many industries, tactics, geographic regions, and diverse populations as possible. CSSC seeks case studies concerning all sectors, too: private companies (large and small), publicly traded corporations, non-profit organizations (large and small), political campaigns, government agencies (local and national), and educational institutions.

In addition to success stories, CSSC also seeks case studies that explore failures, shortcomings, missed opportunities, and crises. Stories of failure are not often told in case study collections, but they sometimes yield the best lessons.

CSSC publishes long case studies (3,000-8,000 words) covering full campaigns or programs, as well as short case studies (1,000-2,500 words) tightly focused on a single strategy, tactic, research method, or evaluation method used in real strategic communication programs.

Visit www.csscjournal.org<http://www.csscjournal.org/> to learn more about the journal. Contact the editor, Daren Brabham, with any questions: daren.brabham at unc.edu.


Daren C. Brabham, Ph.D.
Assistant Professor
School of Journalism & Mass Communication
University of North Carolina at Chapel Hill
Carroll Hall, CB 3365
Chapel Hill, NC 27599
(919) 962-0676 (office)
(801) 633-4796 (cell)
daren.brabham at unc.edu

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